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Berry Berry Kix has been my very favorite cereal for many years. For a long time I could never find it in stores but I always looked for it. Now it's back in stores but with a new look and taste. Unfortunately, neither of these changes were an improvement. Instead of the brightly colored berries, they are now muddy colored, like a white shirt that was washed with a red sock. Even worse, the cereal is now bland and unappetizing. The one box I purchased sat on my cereal shelf for nearly a month before I could finish it. I love regular Kix, I enjoy the Honey Kix, but I will not be buying Berry Berry Kix again, unless it returns to its former state. I can only hope it does because I really loved that cereal.
You're a crusader! I'm so proud. I agree it's not very good cereal anymore, and I don't know why they did this, and it's true, they look kind of like muddy purple dog food now. I thought at first there was just a botched batch of cereal, so they decided to print a few new boxes and sell them as is rather than throwing out the lot, and then the regular cereal would eventually return, but maybe not. But we can make a difference!
ReplyDeleteI hear they are going to do the same thing to Captain Crunch. Is it a mix of trying to be more healthy with a need for cheaper production?
ReplyDeleteI've heard that healthiness is a factor, though I don't know about production. It's a bummer because there are a lot of healthy cereals available already (and I usually eat them) and Berry Berry Kix was always my cereal indulgence.
ReplyDeletelame. They probably took some sugar out or something. Ridiculous.
ReplyDelete